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H-D® marks the spot

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The More Roads to Harley-Davidson® campaign is blazing a trail and mapping out new adventures. Find out all about the next stops on the road for H-D®

It is an exciting time indeed in the world of Harley-Davidson®. You can feel something in the air.

At the 115th Anniversary Parade in our hometown of Milwaukee last summer, Harley-Davidson CEO Matt Levatich set the tone, cruising on the new LiveWire electric motorcycle through a sea of more conventional petrol-powered Harley® bikes, as disbelieving eyes looked on.

Electric expedition

The LiveWire model will be available to the public in 2019. This future-perfect high-performance bike is a next-generation concept that remains as expressive and individual as any model in the H-D canon. Imagine: Wi-Fi and Bluetooth connectivity meets sustainability and old-fashioned fire power.

And that’s not all: the electric bike is only the first in a new line of easy-to-ride twist-and-go vehicles. The Pan America 1250, our first ever Adventure Touring bike, is set for release in 2020 along with the 975cc and 1250cc Custom Streetfighter. These models will be nimble yet noteworthy, geared for those who might be on their own maiden voyage on two wheels. Find out more about these amazing bikes over on

The spirit of adventure

Adventurers traditionally left behind a map so others can follow. But we’re tearing up the old map and going out on our own.

The LiveWire electric motorcycle has been called the most “radical departure” in our 115 year history. With innovations like this, we’re keeping alive the pioneering spirit that has always been at the heart of our brand.

We’re putting Harley® on the map all over again, and we want you to help us redraw the atlas. Join us for an adventure into the unknown.


For more information, visit


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